About Us

Hakuba Hotel Group is comprised of a young and dynamic international team offering the largest portfolio of boutique hotels and luxury chalets in prime locations throughout the valley. With quality designs, stylish rooms, great facilities and a dedicated concierge at your service, we ensure your stay with us is the ultimate snow retreat.

Our Story

Hakuba Hotel Group was founded in 2012 when Phoenix Hotel Group owner, Natasha Bell, and Liquid Snow Tours Director, Quentin Nolan, partnered to purchase the Hakuba Springs Hotel. The partnership quickly expanded to include multiple properties and property management services. Now Hakuba Hotel Group has grown to include 10 hotels, over 50 chalets and 200 staff members from multiple continents.